How to Write Blogs that Rank on Page One

Image for Blogging for SEO: How to Write Blogs that Rank on Page One

Did you know that the search result in #1 position on Google gets 33% of search traffic? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2?

Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Courtney! But, how do I get started?”

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today:

1) Pick highly-effective keywords

Google handles over 40,000 search queries a second. Staggering, right? If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching. How else will they find your content and website?

To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. Pay close attention to the exact phrases they use and monitor popular industry terms and topics.

Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches are steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing and vice versa for increasing trends.

If you’re ever running low on keyword ideas, get inspiration from your competition. Use tools to see what keywords they’re currently ranking for — if these keywords are relevant to your business, consider using them too! SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics.

Keep in mind that the most obvious keywords aren’t always the best keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. When WPBeginner, the largest WordPress resource site for WordPress beginners, adopted a long-tail SEO strategy, they increased their organic search traffic by 20% in just two months!

Because you face fierce competition for shorter, more general keywords, you often have a better chance of ranking in the top results for long-tail keywords. And, long-tail keywords allow you to zero in on higher quality website traffic that often knows what they’re looking for and may be farther along in the buyer’s journey.

Once you’ve done your research and built a list of what you think are the most valuable, relevant keywords, plug them into a keyword research tool like Google’s Keyword Planner, Moz’s Keyword Explorer, Ubersuggest, Keyword Tool and so on. Many keyword research tools give you the monthly volume for any given keyword. Test out different keyword tools — marketers are drawn to different ones for different reasons.

Depending on your business or industry (or budget or bandwidth for SEO efforts), it may be important to rank for high competition, short tail keywords. Still, try to also optimize for a healthy dose of long-tail keywords that are high in search volume but low in competition. You may find it’s much easier to rank for these words.

Remember that your focus keywords will evolve over time as trends shift, terminology changes or your product/service line changes. Be sure to conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.

2) Naturally integrate keywords throughout your posts

Once you’ve decided on a list of target keywords, it’s time to write a blog post focused on one of these keywords. Brainstorm blog topics with your team and decide on a topic that will entice and engage your target audience.

Keep your buyer personas, their motivations, challenges, interests, etc. in mind throughout the brainstorming process. Choose a topic that will emotionally resonate with your potential customers and their needs, desires or pains.

As you write your blog, your keyword and natural variations should be regularly interspersed throughout the post. Your primary keyword should appear in these key places:

  • Title
  • Headings and subheadings
  • URL if possible
  • Image alt text (search engines can’t read images)
  • Meta description
  • Throughout the content

Remember that you’re writing for humans, not search engines. Focus on engaging readers with a natural writing style that takes their needs and interests into account.

Be sure to avoid overusing any keyword (also known as “keyword stuffing”) at all costs. Keyword stuffing may lead to a website being penalized or banned in search engine results pages either temporarily or permanently. But even more importantly, if your keyword appears too often and feels forced, you sacrifice a reader’s experience, insult their intelligence and compromise the article’s quality. Don’t give readers any reason to hit the back button and turn to a competitor’s blog for answers.

3) Link to influencers

As you build out your blog post, don’t be afraid to link to other articles or blogs. Linking to applicable and reputable websites not only offers blog readers additional reading material to expand their knowledge, but it also shows Google and other search engines that you’ve done your research. And the blogger or writer may even return the favor and link to your site.

Nothing strengthens a blog post like hard-to-argue-with, research-backed statistics from influential websites. Compelling stats help you build a more convincing and concrete argument that will get your readers thinking (especially when they’re from trustworthy sites they know and love).

4) Aim for scannable, longer posts

In an age of short attention spans (average of 8 seconds for humans), you would think shorter blog posts are the way to go. But search engines actually prefer longer, in-depth blog posts.

The longer your blog post, the greater its chance of appearing in the top search engine results. SerpIQ found that the 10th position pages have 400 fewer words than 1st position pages. Longer posts will rank more easily for your target keyword.

Think about it: the more content on the page, the more clues search engines have to figure out what your blog is about. We recommend writing a minimum of 300 words per blog post. This length gives search engines plenty of keywords and text to crawl and helps them understand what your blog is about.

The downside to longer blogs is that they may scare off your readers. We live in a world of skimmers and scanners. In a heat map analysis, CoSchedule learned that only 10-20% of their readers were making it to the bottom of their posts. So, the million dollar question is, how can longer blog posts appeal to today’s online readers?

You can write scannable, readable blog posts that hook online readers by tightening up your sentences and paragraphs. Turn a long-winded sentence into two. Keep your paragraphs to 2-3 sentences max.

Also, take full advantage of bulleted lists and subheadings that grab reader’s attention. By following these tactics, you’ll create blogs that are easier to read (especially on a mobile device!) and less intimidating to the scanner’s eye.

5) Don’t forget internal links

Linking to other pages or blog posts on your website helps search engines crawl your website and create a more accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information. Internal links to other valuable content keep users on your site longer, reducing bounce rate and increasing your potential for a conversion (and isn’t that what it’s all about?).

When linking to any pages on your website, or even outside sources, use natural language for your anchor text. Avoid using spammy or generic text such as “top-rated cheap laptops” or “click here.” Instead, use descriptive keywords that give readers a sense of what they will find when they click on the hyperlink, such as a search engine optimization guide.

Never force feed links to your top webpages, featured products or discounted items. These types of links will only turn off readers and could lead to search engines penalizing your website.

A word of caution: don’t overdo your internal linking or any linking. We know it’s tempting to link to all of your blogs and webpages, but only choose the ones that best enhance the point or insight you’re writing about in any particular blog. Always think about whether or not these links naturally tie in with the subject matter and if they will offer significant value to your readers.

Bottom Line

If you want your blogs to rank at the top of page one (and why wouldn’t you?), your main focus should be on creating blogs that both users and search engines will love. By optimizing your blogs for both, you can earn higher rankings in SERPs, get more qualified web traffic and increase conversion rates. And wasn’t that the exact reason you started blogging to begin with?

What are your strategies for optimizing your blogs for SEO? Did we miss any? Share with us in the comments below.

This story was first published on

https://blog.hubspot.com/marketing/blogging-for-seo

iWork, iMovie & GarageBand apps now free to all Mac & iOS users

Apple quietly rolled out updated versions of its iWork, iMovie and GarageBand apps on Mac and iOS today, making them free for all customers on both platforms. Many customers already had free copies of these apps, as they came free with new Mac or iOS devices.

The pricing change, however, removes the requirement to have bought new Apple hardware to get the apps for free. This expands the apps’ reach to anyone using Apple devices, even if they never bought new or are using older devices.

The news of the price change was first reported by MacRumors, and we’ve confirmed.

iWork is actually a suite of productivity apps — Numbers, Keynote and Pages — meant to rival Microsoft Office and Google Docs. Meanwhile, GarageBand and iMovie are more consumer-focused tools, for music and video editing.

Prior to the price change, the Mac versions of the iWork apps were $19.99 and the iOS versions were $9.99 apiece for those customers who hadn’t bought a new device in the past few years. iMovie and GarageBand for Mac were $14.99 and $4.99, respectively, and their iOS counterparts were $4.99 on the App Store.

Since late 2013, Apple had been bundling these apps with new iPhones, iPads, iPod touch devices and Macs, or making them free to download.
Below is a list of the now free apps, along with the software version requirements needed to run the latest versions:
  • iWork Mac: macOS 10.12 or later
  • iWork iOS: iOS 10.0 or later
  • iMovie Mac: macOS 10.11.2 or later
  • iMovie iOS: iOS 9.3 or later
  • GarageBand Mac: macOS 10.10 or later
  • GarageBand iOS: iOS 10.2 or later

This article was first published on:

Apple makes iWork, iMovie & GarageBand apps free to all Mac & iOS users

 

Adverse effect of new technologies and gadgets on children

These days children are friendly with new technologies and gadgets. Children under the age of two can easily access any of the smartphone or iPad without any guidance. They spent most of their time on smart gadgets either playing on them or watching cartoons and movies.

Now the question arises this a right thing for children who are spending hours and hours on these gadgets?

Various psychotherapist has said there is a clinical and neurological research that stated the screens are having a pretty significant effect on children.

A licensed psychotherapist Dr. Nicholas Kardaras said “There have been over 25 brain imaging studies that show the physiological changes that happen to the brain as a result of excessive screen exposure, and there have been hundreds of clinical studies that show the effect of screens with things like ADHD, aggression, anxiety depression and even psychosis”

There was also a study conducted in Perth in Australia monitoring stationary  behavior and daily physical activity of 10-12-year-old kids, where they were put for eight weeks each of access to normal gaming consoles, total denial of access to the consoles, and selective access to electronic games that were activity-based and interactive.

The study showed a significant increase in daily physical activity when the children were completely isolated away from the consoles or put on “active” electronic games. Technology is now an important factor in children’s lives

With adults glued to electronic devices, like television sets in the earlier generation, they can not expect that children sacrifice their electronic entertainment avenues.

Owing to this a school in the UK has taken a decision to isolate Xboxes and Playstations from students as their academic performance in classrooms has been going downwards. To find a solution of this problem school administration justified the move stating that teachers complained that overnight gaming was leaving students exhausted in classrooms.. With children growing up in an environment where personal computers, mobile phones, gaming consoles, social media, and video-streaming have become all-pervasive, the impact that this entertainment-driven digital revolution will have on their learning abilities, social interactions and physical health are yet to be fully understood.

In a globalized world, India has not escaped any of these changes. Both adults and children are increasingly self-absorbed in their digital domains posing challenges to parenting and schooling that require being treated with empathy and sensitivity

http://www.newsleakcentre.com/health/adverse-effect-of-new-technologies-and-gadgets-on-children/

On – 13 Apr, 2017 By Arjit

Zenfone 3 Zoom: Asus Latest Smartphone

Another Asus smartphone on it Zenfone 3 line.

Zenfone 3 Features

Zenfone 3 Zoom’s Camera Systems

[easyazon_link identifier=”B01I9JRP1A” locale=”US” tag=”geekmommy-20″ popups=”n”]ZenFone 3[/easyazon_link] Zoom sets the new bar for mobile photography, combining two entirely new camera systems.

  • 12 megapixel ƒ/1.7 aperture, wide-angle lens primed to capture everyday scenes, especially in dark environment
    • Perfect for night time shots and low-light environments.
    • You’ll also benefit from both optical and electronic image stabilization (OIS and EIS) technologies for blur-free shots and video every time, a RGB color-correction sensor for true-color photography
    • True 4K UHD video recording
  • 12 megapixel 2.3x optical zoom for high-quality close-ups from farther away
    • Magnification to a 12x view
    • High-quality close-up
    • 59mm focal length lens creates more depth to its background object

Switching between ZenFone 3 Zoom’s dual cameras takes just an instant, and the combination enables an all-new depth-of-field effect — for portraits that look like they were shot by a pro.

Zenfone 3 Zoom’s Power

Fitted a high-capacity 5000mAh battery, it can even charge attached devices as a power bank.

With this vast power resource hidden within [easyazon_link identifier=”B01I9JRP1A” locale=”US” tag=”geekmommy-20″ popups=”n”]ZenFone 3[/easyazon_link] Zoom’s slim 5.5-inch frame, you’ll simply stop worrying about battery life.

Quick Stats:

Battery power – 5000 mAh

Standby – up to 42 days

3G Talk time – up to  48 hours

Wi-fi web browsing – up to 25 hours

4K video  recording – 6.4 hours

Can function as a power bank

Zenfone 3 Quick Specs

  • CPU: Qualcomm S625
  • CPU process: 14nm
  • GPU: Adreno 506
  • Power Efficiency:35%
  • RAM: Up to4GB
  • ROM: Up to128GB
  • Cat 7 LTE: Up to300Mbps
  • DSDS: 4G/3G
  • Fast Charging (10 mins charged): 5 hr talk time
  • USB-C port

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First Braille Smartwatch Enable Blind People Read Messages On Screen

The smart Braille watch, ‘Dot’ is a stylish, wearable device that outputs text in Braille (and its many versions) on the watch-face. It is completely practical and easy-to-use. One prominent difference between an existing smartwatch and ‘Dot’ is within the usage scope: accessing information in Braille rather than in text or graphics. To achieve this, a state-of-the-art, refreshable Braille Display is used. It utilizes cutting-edge, electro-dynamic cells to seamlessly relay information. In such an active era, the device aims to fuel the ones deemed ‘limited’ or ‘immobile’.

The Dot Watch: Smartwatch for the Blind

braille smartwatch dot

The Dot Watch development underwent a metric ton of ideations and formulations that led to the current version (nearly finalized for production). During such planning, it was discussed the possibilities of adding multiple Braille cells to accommodate lengthier contents. However, the visionary concepts entail mobility and functionality in a single, accessible package. In short, the developers don’t expect users to be reading entire volumes of text while using Dot Watch on the move. The belief is aligned with how drivers shouldn’t be operating their smart devices while at the helm of a vehicle. It’s meant to maximize movement while staying connected.

Non-blind People Can Also Use Dot Smartwatch

The point is that the Dot Watch will serve as a medium to promote an eye-free experience to users, whether they be low-sighted or fully-sighted. With the Dot Watch, developers want to see  users navigating, moving confidently while being aware of what sorts of notifications are arriving on their smartphones, to have the users stationary and reading lengthy contents is not our goals with the Dot Watch.

Much like some flagship [easyazon_link identifier=”B01F9PHIM8″ locale=”US” tag=”geekmommy-20″ popups=”n”]smartwatch devices[/easyazon_link]  with large followings, it would be able to display text messages, social media notifications, and other customizable information in Braille. For this, it will have a Dot mobile application where you can pair certain applications with the device. The possibilities are endless.

As it is still a watch at the core, it will naturally display the time, being the first Braille watch ever to display down to the seconds.

More details at https://dotincorp.com/

Gmail App: Send or Request Money

Another technological innovation is made by the Gmail team at Google. Now, you don’t have to go outside of your Gmail app to send or request money, you can do it now right inside the app. For people who’s always on the go and want to have the least number of opened apps on their mobile, this is the great way to transfer money.

Send or Receive Money on Gmail App

Sending Money on Gmail App

sending money gmail app

How to do it:

  1. Compose a message
  2. Tap the attachment button
  3. Choose “Send Money”
  4. Enter the amount you like to send, tap continue
  5. (Optional) Create a memo so you’ll have a reference to the transaction
  6. Tap Send

Easy peasy, right?

What’s so great about this is that sending money is free using your Google Wallet balance, debit card, our bank account linked to Google Wallet.

Receiving or requesting money on Gmail App

receiving or requesting money gmail app

Receiving Money: How to do it

  1. Open the message
  2. Tap the attachment button (Claim Money)
  3. Tap “Claim Money”
  4. Tap Done

Requesting Money: How to do it

  1. Compose a message
  2. Tap the “$” icon
  3. Tap “Request”
  4. Enter the amount you like to request
  5. Tap “Review”
  6. Tap “Attach”
  7. Tap Send

For first timers, you’ll need to add a debit card to transfer the money to.  After that, whenever somebody sends your money via  Gmail, it will automatically transfer to that card.

Note that this feature is currently available in the US only.

 

 

Samsung’s Latest TV: The Frame

The race for the most innovative and life-changing TV is still strong. At Samsung, aside from function and new innovations, the recently released a lifestyle TV that brings life to otherwise boring TV look. Introducing, The Frame.

Samsung TV The Frame

When not in ordinary TV use (now that televisions are not only for normal TV viewing, they can extraordinary), Samsung’s The Frame TV  can be set to “Art Mode” so that it’ll look like a picture frame hanging on a wall. Yes, instead of fading to black like a normal TV, Samsung’s The Frame TV display transforms into a work of art.

Samsung’s The Frame TV Art Pieces

Samsung’s The Frame TV lets users select custom-designed digital art pieces. It has 10 different categories – including landscape, architecture, wildlife, action, drawing and more – to choose from. More than 100 art pieces are available.  It got several options for art layouts and colors. Also, there are additional accessory options, like Studio Stand (optional) and interchangeable bezels.

What’s more interesting is that Samsung’s The Frame TV can be hung without unsightly wires or cables. Thanks to Samsung’s new Invisible and No Gap Wall-mount. With this, you can hang the TV virtually anywhere and it’ll look good.

According to Samsung, The Frame is going to be available Spring of 2017.