How to Optimize Your Pinterest Profile

Pinterest is getting more popular today. Are you taking advantage?

Many are not yet aware of the potential boost can do for their projects and business.

The time to get into Pinterest is yesterday, and there is no better time to start than now.

how to optimize your pinterest profile

So, how about getting a headstart with Pinterest ahead of your competitors?

Most people don’t bother with Pinterest and most don’t know how to optimize it.

Good news for you, we got you covered on that one.

To make Pinterest work for you and your business, you need to optimize your Pinterest profile with the most relevant keywords for your business.

How to do that?

Pinterest Search box


For starters, utlize the search box. Type the most relevant “seed” keyword for your brand or product. When you do that, Pinterest will autolist (just like with Google Search) it with an assortment of long-tail keywords related to that keyword.

To get targetted visitors for your pins and boards, it is best to use long-tail keywords.

The more targetted the visitor, the better.

Now, you ask..

Where are you going to use these long-tail keywords on your Pinterest account?


You can add keywords on your Pinterest name so visitors can identify instantly on what you do.

Also, adding keywords (seed keywords or long tail keywords) in your Bio area will optimize your account for that topic.


Pinterest Boards

Naming your Pinterest boards with your keywords will enable it to have more visibility in Pinterest search.

You want that, right?

Brands are okay, if and only if, these brands are well-known.

Another “secret” optimization strategy is to use your keywords in your Pinterest board descriptions.

A lot are not using this simple ‘trick’.

You can create a little story for your Pinterest board to a maximum of 500 characters. Make this description work for you!


Pinterest Pin description

Take advatange of the 50-character allowance for the pin description.

Make it compelling, use call to action words. Invite your visitor to visit your site or message you directly.

Of course, usng keywords (seed keywords and long-tail keywords) would further boost the relevancy of your pin.


Just with SEO for search engines, naming your pins to something descriptive, relevant, and keyword optimized will help the pin become more visible to searchers.

Instead of the generic image file name 14578.jpg, name it to something like handmade-bag.jpg.

With the above pointers, this would really optimize your Pinterest Profile to be more visible in Pinterest search as well as Search Engines.

To review, we now know how to optimize your Pinterest Account on the following locations:

  • On Your Pinterest Profile And Bio
  • On Your Pinterest Boards
  • On Your Pinterest Pin Descriptions
  • On Your Pinterest Pin Image File Name

Happy pinning!

Did you enjoy and learn something? Subscribe to our newsletter to receive latest news on blogging and social media.

Leave a Reply

Your email address will not be published. Required fields are marked *